The Ferytale continues: we’re Arthur Fery’s official connectivity partner
If you caught any of the tennis this summer, you probably saw Arthur Fery’s wild run all the way to the Wimbledon semi-finals. You might have also spotted a familiar brand on his sleeve.
We backed Arthur when he was stepping onto court at SW19 as a wildcard. Our giffgaff community rallied around him from the very beginning, celebrating every win with encouragement and proud cheers all the way to the semi-finals. Now, we’re making it official: giffgaff is Arthur Fery’s official connectivity partner.
No grandstanding, no marketing spin. Just a proper commitment to backing someone who puts in the work and does things their own way.
What does this mean for the next 12 months?
He’ll keep wearing the logo: Arthur will be sporting giffgaff across his kit for the next four Grand Slams, the Davis Cup, and ATP events.
He’s staying connected: Wherever the tour takes him, we’ll make sure his connectivity is sorted.
You’ll see a lot more of him: We’ve got plenty lined up with Arthur over the coming year – from behind-the-scenes content to member perks.
As Arthur put it:
“giffgaff were there from the start when there were no guarantees. To be continuing the journey with giffgaff now is exciting.”
We’re built on backing people who challenge the status quo. Arthur’s just getting started, and we’re right behind him.
Here’s to the next chapter of the Ferytale.