Cheering on Arthur Fery’s epic Wimbledon run

Sometimes the best stories are the ones nobody saw coming. When this year’s Wimbledon kicked off, we wanted to throw our support behind fresh British talent – the people out there writing their own rules on one of the biggest stages in sport.

Enter Arthur Fery.

Joining the Championships as a wildcard, Arthur has served up an absolute masterclass on the grass, battling his way into the quarter-finals for the first time ever.

Arthur’s fearless tennis is exactly what our Fair-play Summer is all about – proving that when you give people a fair shot and the right support, amazing things happen.

We’ve been incredibly proud to sponsor Arthur at this year’s tournament, watching his confidence skyrocket with every victory. And it’s been brilliant to see the rest of the nation getting behind him, too.

Arthur’s journey is exactly what makes Wimbledon so special. Every year, new names grab our attention, and new moments inspire the next generation to pick up a racket.

We’re chuffed to have played a small part in his journey, and we can’t wait to see what he does next.

Massive congratulations on an epic tournament so far, Arthur. And best of luck for the semi-finals. The whole giffgaff family is behind you.